{"product_id":"12oz-indigo-selvedge-denim-jeans","title":"12oz Indigo Selvedge Denim Jeans","description":"\u003cp dir=\"ltr\"\u003eIndigo is Indian.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBefore it was a colour in a paint swatch or a dye in a fast-fashion vat, indigo was \u003cem\u003eIndigofera tinctoria\u003c\/em\u003e — a plant grown in Indian soil for over three thousand years. It coloured the robes of Mughal emperors, fuelled colonial trade wars, and inspired Gandhi's most defiant act of resistance. The British tried to own it. The Indian earth kept making it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis jean is dyed with it.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Cloth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e12oz Indian selvedge denim, shuttle-loom woven and dyed with natural indigo in Bagh, Madhya Pradesh — one of the last remaining centres of natural indigo dyeing in the country. Lighter than our usual 14oz, this cloth is built for the Indian climate: substantial enough to develop serious fades, light enough to wear through summer.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eRaw and unsanforized. It will shrink. Plan for approximately 1 inch in the waist and 1.5 inches in length on first cold soak.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Indigo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eNatural indigo fades differently from synthetic. The colour is layered into the yarn through repeated dip-and-oxidise cycles — the more dips, the deeper the blue. As you wear the jean, the indigo releases slowly from the high points first: the thighs, the knees, the seat. What's left is a map of how you move.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eNo two pairs fade the same way. That's the point.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e— Natural indigo selvedge ID on the outseam — Raw, unsanforized 12oz cloth — Slim straight cut, sits at the natural waist — Hidden rivets at all stress points — Bar-tack reinforced pockets — Brass hardware throughout — Numbered leather patch\u003c\/p\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCold soak only. Inside out. No detergent for the first six months — let the indigo develop its own rhythm. The first wash will bleed. That's normal. That's the dye doing what it has done for three thousand years.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHang dry. Never machine wash. Never tumble dry.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Blue \/ 32 \/ Denim","offer_id":50216039514360,"sku":null,"price":3390.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ 34 \/ Denim","offer_id":50216039547128,"sku":null,"price":3390.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ 36 \/ Denim","offer_id":50216039579896,"sku":null,"price":3390.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/6995\/7368\/files\/ferthjeanssample.png?v=1787505749","url":"https:\/\/theferth.com\/products\/12oz-indigo-selvedge-denim-jeans","provider":"My Store","version":"1.0","type":"link"}